AUDI

Medium
Print/Digital/Online

‘Efficiency Campaign’
Audi has always been known for its technological innovations.  Now they’re making bold strides to become one of the most fuel efficient, eco-friendly cars on the road.

To demonstrate this, we chose simple visual metaphors to convey Audi’s sophisticated advances in eco-friendly technology; a feather to express the lightweight agility of the Audi Space Frame (ASF) body; a bow and arrow to illustrate the power, speed, and fuel-efficiency of Audi’s 4.2-litre V8 FSI engine.

Through simple symbolism the images convey the overall experience of driving an Audi, as well as the complexity of its eco-friendly technology, in a way that’s bold and efficient, yet flawlessly designed – just like the cars themselves.