NIKE

Medium
Print/OOH/Experiential/Digital/
Online/Social/Packaging

‘FIFA Football’
Barcelona Football traveled to Abu Dhabi to compete in the FIFA Club World Cup finals.  If victorious, they would be the first team in history to win a total of six competitions in a single season, beating out Liverpool’s record of five trophies won in 2001.

By combining Football – the most beloved sport In the Middle East – with Calligraphy – an ancient Arabic art form that had recently re-established itself in modern expression – we created a compelling campaign that not only fuelled the passion of our target, it also generated Arabic pride in hosting such a prestigious event.

In the end, Barcelona came from behind to defeat the South American Estudiantes in extra time, cementing their place forever in the pantheon of football history.